Top Beauty & Cosmetics Websites in the United States

Key Insights on Top Beauty & Cosmetics Websites in the United States on July 2026

As of July 2026, ulta.com leads Beauty & Cosmetics in the United States with 31.73M monthly visits. Its audience skews mobile-first (21.03% desktop / 21.03% mobile), and traffic is up month over month 11.82% and up year over year 25.92%. sephora.com holds second with 31.3M visits and a mobile-leaning mix (28.19% desktop / 71.81% mobile), while qvc.com ranks third with 18.53M visits.

Across the leaders, luminesscosmetics.com is the most mobile-first (99.77% of visits), whereas stylevana.com is the most desktop-reliant (46.59%). Momentum favors chantecaille.com in the latest month (418.36%), while sopost.com shows the steepest pullback.

Acquisition patterns also differ: ulta.com is driven primarily by search, ulta.com by direct, and ulta.com by referral; overall, 98 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.