Plans & Pricing
Start with what you need. Add more as you grow.
SEO
For freelancers and small businesses looking to grow their online visibility with SEO
$117.33 monthlyinstead of $139 monthly$139$117.33/mobilled annually
What's inside:
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Starter
SEO + AI SearchFor small teams and agencies growing across organic search and AI
$165.17 monthlyinstead of $199 monthly$199$165.17/mobilled annually
SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
& more- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
SEO + AI SearchFor growing teams and agencies scaling SEO and AI visibility across multiple markets, locations, or websites
$248.17 monthlyinstead of $299 monthly$299$248.17/mobilled annually
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
More in AI Visibility:
& more- 100 prompts to track daily
Advanced
SEO + AI SearchFor organizations and agencies scaling SEO and AI visibility with deeper insights, API access, and automation
$455.67 monthlyinstead of $549 monthly$549$455.67/mobilled annually
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
More in AI Visibility:
& more- 200 prompts to track daily
Free.
$0/moFor trying out the platform. No credit card required.
- 1 demo project
- 10 reports per day across all vital tools
- Help Center & Basic Onboarding
- AI Visibility features
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Improve your plan with add-ons
Additional Users
Starting at $45/mo- Add colleagues to your Semrush account
- Collaborate across shared projects
- Keep your account secure with individual logins
Lead Generation
$90/mo- Branded profile on the Semrush Agency Partners platform
- Semrush verified badge for your marketing channels
Base Report
$10/mo- Data from 20+ Semrush tools
- Google Analytics and Google Search Console integrations
- Monthly/Weekly/Daily scheduling
- PDF export
- Sharing with Semrush users
Pro Report
$20/mo- All Base Report features
- 20+ external integrations
- Delivery at a specific time
- Branding and white-labeling
- AI-generated summaries
- Sharing by link
Semrush for Enterprise
For complex organizations managing multiple brands, regions, and teams — with the scale, controls, and integrations to operationalize visibility and prove its impact.
- Coordination-heavy environment
- Multiple brands, clients, or regions
- Shared accountability for results
- Consistency, control, and reporting at scale
Let’s talk
Custom pricing available
- Unlimited projects & custom limits
- Custom large-scale AI prompt tracking
- Daily or weekly tracking frequency
- Multi-brand, multi-product AI visibility
- Advanced AI Automations and content workflows
- Forecasting & ROI attribution
- Multi-million-page crawling
- Custom integrations & API
- SSO, team governance & audit logs
- Dedicated account manager
- Enterprise SLA & 24/7 support
FAQ
Can I cancel my subscription anytime?
What is Semrush’s refund policy?
What payment methods do you accept?
Do I get a customer demo?
Can I use Semrush for free?
Am I charged when I enter my credit card?
Which would be better for me, Guru or Pro?
I run a small agency. What plan should I choose?
What is the pricing currency?
Testimonials
By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition.